[ Privacy Policy ]

Personal Data Security

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Data protection at a glance

Last updated: June 4, 2026

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General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the responsible body" in this privacy policy.

How do we collect your information?

On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is mainly technical data (e.g. Internet browser, operating system or time of page access). The collection of this data takes place automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time, free of charge. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data in certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time for this and other questions on the subject of data protection.

Analytics and Third-Party Tools

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestrasse 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).

Details can be found in Hetzner's privacy policy: https://www.hetzner.com/de/rechtliches/datenschutz.

The use of Hetzner is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

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Cloudflare (Landing Pages)

We use services provided by Cloudflare for the secure and efficient delivery of our website and landing pages. The provider is Cloudflare Germany GmbH, Rosental 7, c/o Mindspace, 80331 Munich, Germany. The parent company is Cloudflare, Inc., 101 Townsend Street, San Francisco, CA 94107, USA.

Cloudflare provides a content delivery network (CDN), security functions, traffic routing, protection against attacks, and technical performance optimization. In this context, Cloudflare may process IP addresses, request data, browser and device information, security events, and server log data. Cloudflare may also set technically necessary cookies or comparable identifiers, for example to distinguish legitimate users from malicious traffic and to provide secure access to the website.

The use of Cloudflare is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in the secure, reliable and high-performance delivery of our website and landing pages. Insofar as cookies or comparable technologies are used that require consent, processing takes place on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG.

Cloudflare is certified under the EU-U.S. Data Privacy Framework. Supplementary standard contractual clauses of the EU Commission are used where required. A data processing agreement is in place.

Further information can be found in Cloudflare's privacy policy: https://www.cloudflare.com/de-de/privacypolicy/

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General and mandatory information

Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect the data from access by third parties.

Note on the responsible body

The person responsible for data processing on this website is:

SMAVOO GmbH
Max-von-Laue-Str. 19
30966 Hemmingen
Germany

Phone: +49 (0)511 51 52 00
E-mail: info@smavoo.com

The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

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Storage period

Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for erasure or revoke consent to data processing, your data will be deleted, unless we have other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion takes place after these reasons have ceased to exist.

General information on the legal basis of data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, insofar as special categories of data are processed in accordance with Art. 9 (1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information in your device (e.g. via device fingerprinting), data processing will also be carried out on the basis of Section 25 (1) TDDDG. The consent can be revoked at any time. The former Telecommunications Telemedia Data Protection Act (TTDSG) was renamed the Telecommunications Digital Services Data Protection Act (TDDDG) on May 14, 2024; Section 25 continues to apply. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Note on data transfer to the USA and other third countries

Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. When these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that in these countries no level of data protection comparable to that of the EU can be guaranteed. For example, US companies are obliged to hand over personal data to security authorities without you, as the data subject, being able to take legal action against it. It cannot therefore be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data on US servers for surveillance purposes. We have no control over these processing activities.

For providers certified under the EU-U.S. Data Privacy Framework, in particular Google, Microsoft, LinkedIn and Cloudflare, the adequacy decision of the European Commission of July 10, 2023 applies. Where required or additionally agreed, standard contractual clauses of the EU Commission are also used as a safeguard for third-country transfers.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke any consent you have already given at any time. The lawfulness of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR)

If the data processing is carried out on the basis of Art. 6 (1) (e) or (f) GDPR, you have the right to object to the processing of your personal data at any time on grounds relating to your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims (objection pursuant to Art. 21 (1) GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct advertising. If you object, your personal data will then no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, the data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of appeal exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, Correction and Deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing at any time and, if necessary, a right to rectification or deletion of this data. You can contact us at any time for this and other questions on the subject of personal data.

Information, correction and deletion

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data held by us, we will usually need time to verify this. For the duration of the audit, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have filed an objection in accordance with Art. 21 (1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may only be processed with your consent or for the establishment, exercise or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Data collection on this website

Cookies

Our websites use so-called "cookies". Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until your web browser automatically deletes them.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).

Cookies have different functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If you disable cookies, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

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Consent to Cookies and Google Consent Mode v2

On our landing pages, we use a custom consent banner and Google Consent Mode v2. Services that require consent, in particular Google Analytics, Google Ads and Microsoft Clarity, are set to "denied" by default and are loaded only after your active opt-in.

Your selection is stored locally and can be revoked or changed at any time with effect for the future.

Consent with Usercentrics

This website uses Usercentrics' consent technology to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document them in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, Website: https://usercentrics.com/de/ (hereinafter referred to as "Usercentrics").

When you enter our website, the following personal data will be transferred to Usercentrics:

Your consent(s) or the withdrawal of your consent(s)
Your IP address
Information about your browser
Information about your device
Time of your visit to the website

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign you the consents you have given or their revocation. The data collected in this way will be stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for which the data is stored no longer applies. Mandatory statutory retention obligations remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can tell by the fact that the eRecht24 logo appears in the banner. In order to display the eRecht24 logo in the banner, a connection to the image server of eRecht24 is established. The IP address is also transmitted, but this is only stored in anonymized form in the server logs. The image server of eRecht24 is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 (1) (c) GDPR.

Order Processing

We have concluded a contract processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data will not be merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website; for this purpose, the server log files must be recorded.

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Consent Management with Finsweet Consent Pro

This website uses Finsweet Consent Pro to obtain and manage your consent to the storage of certain cookies on your device or to the use of certain technologies. The consent banner allows you to accept, reject or individually configure categories of cookies and similar technologies.

When you make a selection in the consent banner, your consent status and preferences are stored so that we can respect your choice on future visits. Depending on the technical implementation, information such as your consent settings, browser information, device information, time of consent and technically necessary identifiers may be processed.

Services that require consent, in particular analytics and marketing services such as Google Analytics, Microsoft Clarity, Google Ads and Leadfeeder/Dealfront, are loaded only after you have given the corresponding consent. You may change or withdraw your consent at any time with effect for the future via the cookie settings on the website.

The use of the consent management solution is necessary to obtain and document legally required consents. The legal basis is Art. 6 (1) (c) GDPR. Where the storage of information on your device or access to information on your device is required for consent management, this is carried out on the basis of Section 25 (2) TDDDG.

Contact

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The data submitted via the contact form is stored and processed in our internal CRM system for the purpose of handling your request. Access to this data is limited to the responsible employees, in particular from sales, customer support and administration.

The processing of this data is carried out on the basis of Art. 6 (1) (b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to the storage or the purpose for which the data is stored no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions, in particular retention periods, remain unaffected.

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Form Processing via HubSpot and HubSpot on Webflow

Our website uses forms that may be connected to HubSpot through the HubSpot on Webflow integration. Provider of HubSpot is HubSpot Ireland Limited, 1 Sir John Rogerson's Quay, Dublin 2, Ireland. The HubSpot on Webflow integration is provided via hubspotonwebflow.com.

If you submit a contact form, newsletter form or similar form on our website, the data entered in the form, such as name, email address, phone number, subject, message and consent information, may be transmitted to HubSpot or processed via the HubSpot on Webflow integration. We use this data to process your request, manage customer and prospect communications, and, where applicable, maintain our internal customer relationship management processes.

The processing of this data is carried out on the basis of Art. 6 (1) (b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in efficiently processing enquiries and managing customer relationships (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested.

Data may be transferred to HubSpot group companies or service providers outside the European Union. HubSpot relies on appropriate safeguards for such transfers, including the EU-U.S. Data Privacy Framework and/or standard contractual clauses of the EU Commission where required.

We have concluded a data processing agreement with HubSpot or agreed to the applicable HubSpot data protection terms, insofar as HubSpot processes personal data on our behalf.

Further information can be found in HubSpot's privacy policy: https://legal.hubspot.com/privacy-policy

Enquiry by E-mail, Telephone or Fax

If you contact us by e-mail, telephone or fax, your enquiry, including all personal data resulting from it (name, enquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to its storage or the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.

Analytics Tools and Advertising

Web Analytics, Monitoring and Optimisation

To understand how our pages are used, we employ two clearly separated methods:

a fully anonymous, consent-free measurement of reach and usage (see below), which operates without cookies and without accessing your device, and does not process any personal data; and
consent-based analytics services (e.g. Microsoft Clarity, Google Analytics), which are loaded only if you have previously given your consent via our cookie banner.

You may withdraw your consent at any time with effect for the future.

Anonymous Reach and Usage Measurement

To improve the clarity and effectiveness of our pages, we collect anonymous, aggregated usage statistics (e.g. how far visitors scroll, or at which points a form is abandoned). This measurement takes place without cookies, without accessing your device, and without recognising you. No IP addresses are stored and no individual profiles are created; we evaluate only aggregated overall figures that do not allow any conclusions to be drawn about individual persons. As no personal data is processed, no consent is required. Should a reference to an identifiable person nevertheless exist in an individual case, we base the processing on our legitimate interest in improving our services in a data-minimising manner (Art. 6(1)(f) GDPR).
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Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transmitted to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, dwell time, operating systems used and origin of the user. This data is assigned to the respective end device of the user. There is no assignment to a user ID.

Furthermore, we can use Google Analytics to, among other things, record your mouse and scroll movements and clicks. In addition, Google Analytics uses various modeling approaches to complement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/. Google is also certified under the EU-U.S. Data Privacy Framework.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on the handling of user data by Google Analytics in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing

We have concluded a contract processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Microsoft Clarity

This website uses Microsoft Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. The parent company is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Clarity is an analytics tool that allows us to better understand user behavior on our website. Microsoft Clarity may in particular record mouse movements, clicks, scrolling behavior, keystrokes, and device and browser information. This information can be used to create session replays and heatmaps. Inputs in form fields are masked by default. Microsoft may also use the data it processes for its own purposes.

Microsoft Clarity is loaded on our landing pages only if you have previously consented to the "Analytics" category. The legal basis is your consent pursuant to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.

A transfer of personal data to the USA cannot be excluded. Microsoft is certified under the EU-U.S. Data Privacy Framework. Microsoft also uses standard contractual clauses of the EU Commission as a supplementary safeguard.

Further information can be found in Microsoft's privacy statement at https://privacy.microsoft.com/de-de/privacystatement and in the privacy information for Microsoft Clarity at https://learn.microsoft.com/de-de/clarity/setup-and-installation/privacy-disclosure.

Order Processing

We have concluded a data processing agreement with Microsoft or agreed to the applicable Microsoft data protection terms, insofar as Microsoft processes personal data on our behalf.

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Leadfeeder

Our website uses the technologies of Leadfeeder (Leadfeeder Finland Oy as part of Leadfeeder Group GmbH) to analyze visitor behavior. In this process, the IP address of a visitor is processed. This processing has the purpose of helping us understand which businesses (B2B) are visiting our site, by enriching IPs with associated information such as the company name or industry code.

To do this, at the beginning of the visitor’s session, their IP address and corresponding session data is matched against a large whitelist of known companies. Leadfeeder is only loaded on this website if you have previously consented to the "Marketing" category.

As part of this processing, first party cookies are used in order to analyze visitor behavior.

Whenever we process website traffic data, this processing is based on our legitimate interest (Art. 6 (1) lit. f GDPR) in optimizing our products, services, sales and marketing. To prevent this processing activity, you (website visitor) may install and configure appropriate ad-blockers or use no-script-plugins in your browser. The data will be deleted as soon as it is no longer required for its intended purposes. Statutory retention obligations can lead to a longer retention period of the data in question. We have concluded a data processing agreement with Leadfeeder in order to ensure compliance with applicable data protection standards.

Data processing is carried out by a provider based in the European Union.

Further information can be found in Dealfront's privacy policy at https://www.leadfeeder.com/privacy/privacy-notice/

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Order Processing

We have concluded a data processing agreement with Leadfeeder or agreed to the applicable Leadfeeder data protection terms, insofar as Leadfeeder processes personal data on our behalf.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/. Google is also certified under the EU-U.S. Data Privacy Framework.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to then display interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising audiences created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can see whether the user has taken certain actions. For example, we can evaluate which buttons on our website have been clicked on how often and which products have been viewed or purchased particularly often. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. The consent can be revoked at any time.

You can find more information about Google conversion tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

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Mailchimp

We use Mailchimp for email marketing, newsletter distribution, marketing automation and/or the management of newsletter and marketing contacts. The provider is The Rocket Science Group LLC d/b/a Mailchimp, a company of the Intuit group.

If you subscribe to a newsletter, consent to email marketing, or otherwise provide us with contact data for marketing communication, the data you provide, such as email address, name, company, consent status, subscription preferences, interaction data and technical information, may be transferred to Mailchimp and processed there. Mailchimp enables us to manage recipients, send emails, document consent, evaluate delivery and opening rates, and manage unsubscribes.

The processing is carried out on the basis of your consent pursuant to Art. 6 (1) (a) GDPR, where consent is required for electronic marketing. You may withdraw your consent at any time with effect for the future, for example by using the unsubscribe link contained in each marketing email. Where processing is necessary for the technical administration, documentation or optimization of our email communication, it may also be based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR.

Data processed via Mailchimp may be transferred to, stored or processed in the United States. Mailchimp is certified under the EU-U.S. Data Privacy Framework. In addition, Mailchimp uses standard contractual clauses of the EU Commission where required. Mailchimp's Data Processing Addendum is incorporated into its standard terms and governs processing of customer data on behalf of customers.

Further information can be found in Mailchimp's privacy information and data processing terms: https://www.intuit.com/privacy/ and https://mailchimp.com/legal/data-processing-addendum/

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Plugins and Tools

Google reCAPTCHA

We use Google reCAPTCHA on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether data entered on this website, for example in a contact form, is entered by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis may begin automatically as soon as the website visitor enters the website or opens a protected form. For the analysis, reCAPTCHA evaluates various information, such as IP address, time spent on the website, mouse movements, browser and device information, and interactions with the website.

The use of reCAPTCHA is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in protecting our website from abusive automated crawling, spam and misuse. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device. Consent can be revoked at any time.

Data may be transferred to Google servers in the USA. Google is certified under the EU-U.S. Data Privacy Framework. Supplementary standard contractual clauses of the EU Commission are used where required.

Further information about Google reCAPTCHA can be found in Google's privacy policy and terms of service: https://policies.google.com/privacy and https://policies.google.com/terms

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Google Fonts and Adobe Fonts

This website uses external font services to ensure a uniform and brand-compliant display of fonts. In particular, fonts may be loaded from Google Fonts and Adobe Fonts. Providers are Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland.

When you access a page, your browser may load the required fonts directly from servers operated by Google or Adobe. In this context, your browser may transmit your IP address and technical browser information to the respective provider. The providers may also process this information on servers outside the European Union, including in the USA.

The use of external fonts is based on our legitimate interest in a consistent, performant and visually reliable presentation of our website (Art. 6 (1) (f) GDPR). If consent is requested for loading external font services, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG; consent can be revoked at any time.

Further information can be found in the privacy policies of Google and Adobe: https://policies.google.com/privacy and https://www.adobe.com/privacy/policy.html